GF Smith

Materials—postcards, a sample book and a poster—promoting the new GF Smith paper range. Since most GF Smith customers are designers and printers, this campaign played with the idea of a perfect type. The perfect type of paper: White Frost, one of 50 colours in the Colorplan range. And the perfect typography: a tribute to the most appreciated typefaces, beginning with Futura. The sample book and poster are a continuation of this idea with a stronger focus on the full range of colours.